GreenJinn’s Treasure converts any market presence into an opportunity to try, driving shoppers to the app to redeem
For smaller brands like Pollen and Grace, sweating our marketing budget and deploying media that drives both awareness and sales is key to our success. We needed a way to allow shoppers to sample whilst gaining important insights. We decided to treat shoppers to a summer lunch on us, by featuring a GreenJinn Treasure QR code on our billboards situated close to stores. Our bold outdoor ads made it easy for shoppers to pop into a nearby store to try Pollen + Grace for themselves, for free.
Emma PrestonSenior Brand ManagerPollen + Grace
1 in 5 attempt Dry Jan. We decided to treat shoppers to a few drinks on us, to get people through what is marketed as the worst month of the year, but instead enjoy January with some delicious drinks. Through GreenJinn Treasure, we had bold outdoor ads situated close to participating bars and restaurants. We also featured the GreenJinn QR code on menus within the establishments to make it even easier for shoppers to try one of our Everleaf Spritzes. Alongside a strong PR activation plan, this activity contributed to an epic start of 2023 for Everleaf.
Treasure works wherever you are, massively increasing product trial NO or only low expense.
Where do you want to see it? Challenge us!